As summer approaches, beach towels, as a must-have item for beach vacations and outdoor activities, are attracting attention for their design style and functionality. 2024 sees new trends in beach towel design, which incorporates fashion elements and focuses on practicality. Meanwhile, increased demand for customization has made factory-direct customization a popular option. In this article, we will analyze the three popular trends of beach towels in 2024 and provide practical tips on factory direct customization to help consumers and businesses grasp the pulse of the market.
I. Three popular trends of beach towel design in 2025

1. Wide application of environmentally friendly materials

With the global environmental awareness, consumers have higher requirements for the environmental performance of products.In 2025, the use of sustainable materials in beach towel design has become mainstream. For example, eco-friendly materials such as recycled polyester, organic cotton and bamboo fiber are widely used in the production of beach towels. These materials not only reduce the burden on the environment, but also have good water absorption and quick-drying properties, enhancing the experience of use.

2. The rise of multifunctional design

Modern consumers are looking for versatility and practicality in their products, and beach towel designs in 2025 focus on multifunctionality, incorporating other practical functions in addition to the traditional spreading and wiping functions. For example, beach towels with built-in pockets are convenient for storing small items; they can be folded into backpacks for easy carrying; and fabrics with UV protection offer extra protection. These innovative designs meet the needs of consumers in different scenarios.

3. Personalization and Customization

Personalization is an important trend in today's consumer market. 2025 will see a diversification of pattern designs for beach towels, with more elements such as flowers, geometric shapes and abstract art in addition to classic stripes and solid colors. At the same time, the rise of customization services allows consumers to design exclusive patterns according to personal preferences, or add names or slogans on the beach towel to show unique personality.

II. Second, the advantages of factory direct customization

With the increase in personalized demand, factory direct customization has become a popular choice for businesses and consumers. Compared with traditional retail channels, factory direct customization has the following advantages:

1. Cost advantage

By eliminating intermediate links and working directly with factories, merchants and consumers can get more competitive prices. Bulk customization can also enjoy volume discounts, further reducing costs.

2. Flexibility and Diversity

Factory direct customization provides more design and material choices to meet the individual needs of different consumers. Whether it is size, color or pattern, it can be customized according to the requirements to enhance the uniqueness of the product.

3. Quality Assurance

Working directly with manufacturers helps to better control product quality. Merchants can supervise the production process to ensure that the product meets the expected standards and reduce the occurrence of quality problems.

III. Third, factory direct customization strategy

For merchants or consumers who are interested in factory direct customization, here are some practical suggestions:

1. Find a reliable manufacturer

It is crucial to choose manufacturers with good reputation and production capacity. You can look for potential partners through industry exhibitions, B2B platforms or word-of-mouth recommendations. Examine the manufacturer's production scale, technical level and past cooperation cases to ensure that it has the ability to meet customization needs.

2. Define design requirements

Before communicating with the manufacturer, clarify your design needs, including size, material, color, pattern and function. Providing detailed design drafts or reference materials will help manufacturers accurately understand and realize the design intent and reduce communication costs.

3. Focus on sample confirmation

Before mass production, manufacturers are required to provide samples for confirmation. Through physical samples, check the material, process and design effect to ensure that it meets expectations. If necessary, make several revisions and adjustments until satisfied.

4. Determine the production time and delivery method

Clarify the production cycle and delivery method with the manufacturer to ensure that the product can arrive at the designated location on time. Considering the logistics and seasonal demand, plan the production and delivery time in advance to avoid quality or delivery problems caused by time constraints.

5. Negotiate prices and payment methods

Negotiate in detail with manufacturers on prices and payment methods. Considering the special nature of customized orders, the price may fluctuate depending on the complexity of the design and the choice of materials. Clarify the payment methods and conditions to protect the rights and interests of both parties and avoid subsequent disputes.

IV. Conclusion

In 2025, beach towel design presents new trends in environmental protection, functionality and personalization to meet the diversified needs of consumers. Factory direct customization, as an emerging mode, provides more choices and convenience for both merchants and consumers. The customized production of beach towels can be smoothly realized through the steps of searching for reliable manufacturers, clarifying design requirements, focusing on sample confirmation, determining production and delivery time, and discussing price and payment methods. We hope the analysis and suggestions in this article can provide you with valuable references in the process of buying and customizing beach towels.