Customers form a group to inspect the factory!

2025-06-12

Size:

Factory Open Day won tens of millions of orders, Italian Christmas series on-site proofing, Japanese maternity and baby companies urgently locked in Q4 production capacity

1. The spillover effect of the Canton Fair broke out, and international customers drove directly to Shandong for factory inspection
Only 72 hours after the closing of the 137th Canton Fair, Dezhou Huijia Textile Company ushered in the first wave of "post-fair factory inspections". From May 8th to 12th, 23 buyers from 9 countries including Italy, Japan, and Russia traveled thousands of miles to the Dezhou factory in Shandong, setting a record for the highest number of foreign guests received in a single week. Among them:

Italian home furnishing customers: 500,000 additional Christmas orders

Japanese maternal and child customers: annual framework agreement for children's bibs locked

2. Christmas storm sweeps Europe: 3D printing technology conquers Italian merchants

▶ Scene direct hit

Marco Rossi is excited holding the thermal color-changing Christmas bath towels that have just come off the production line: "When the temperature is higher than 35°C, the snowflake pattern turns into Santa Claus - this is 40% cheaper than traditional embroidery!" This product using thermal transfer technology has become the key to breaking through the European market:

Cultural precision adaptation: Develop 8 regionalized designs such as red, green and gold traditional colors, Nordic minimalist style

Quick response capability verification: The merchant submitted the antler pattern at 10 am and received the finished product proof at 3 pm

Tariff avoidance plan: transit through Türkiye's bonded warehouse to avoid the EU's 12.7% anti-dumping tax

Italian merchants inspect Christmas bath towels in front of digital printing machines

▶ Achievements

Signed a $1 million Christmas order on the spot, including:

Thermochromic bath towels (50x90cm) x 500,000 pieces

Storable Christmas socks set x 300,000 sets

3. Business opportunities under Japan's strict standards: 0.1mm boneless sewing triggers maternal and child procurement

▶ Live scene

Masako Tanaka, the customer quality inspection director of the Japanese company, holds a magnifying glass and checks the sutures of the saliva towel needle by needle in the 100,000-level sterile workshop

▶ Cooperation upgrade

Instant order: 40% deposit for the first batch of 80,000 bamboo fiber bibs (sakura embroidery version)

Localization transformation: Customize the size of children's bath towels according to the body shape of Japanese consumers (70x140cm→60x120cm)

4. Long-term conversion mechanism: from factory inspection to deep bundling

Based on the results of this week's factory inspection, the company has built three major moats:

Quick response alliance plan

Prepay $100,000 to join: enjoy 15-day emergency order channel (exclusive for the Italian Christmas series)

Shared production capacity data: Japanese merchants can check the saturation of the bib production line in real time

The 8th of each month is designated as the "Global Customer Open Day"

Online live broadcast of the entire workshop process (the first one attracted 3,000+ overseas viewers)

Jin Lijuan, general managerProduction, said:

"Five days of factory inspection led to 1 million orders, proving that transparent factories are the strongest bargaining chips. We are expanding a 100,000 square meter digital workshop. In the future, customers can scan the code to retrieve the status of production equipment, quality inspection records and even carbon emission data."

News contact: Frida | Brand Director |frida@ dzhuijia.com