1. Outstanding performance at the exhibition, accurately reaching global core buyers

At the just-concluded third phase of the 137th Canton Fair (May 1-5), Dezhou Huijia Textile Company took the theme of "Better Life·Green Global" and brought three core product lines of bamboo fiber baby products, antibacterial home textiles, and a variety of designed bath towels to the Home Textile Pavilion (Booth 1.1F37-38) and the Maternal and Infant Products Pavilion (Booth 15.1E38-39). In 5 days, a total of 750 global buyers were received, with an average daily passenger flow of more than 150 people, covering 62 countries and regions including Europe, America, the Middle East, Southeast Asia, and Latin America. As of June 5, the proportion of orders completed on site was 10%, the amount of intended orders exceeded 3 million US dollars, and the customer conversion rate increased by 25% compared with the previous session47.

2. Innovative products lead the industry, and three hot-selling products set off a purchasing boom

Bamboo fiber baby series: natural antibacterial properties become core competitiveness

The company's main bamboo fiber baby swaddle, bib, and gauze blanket have become the first choice for buyers in the Middle East and Southeast Asia with their 24-hour 73% bacterial inactivation rate (bamboo Kun ingredients) and hygroscopicity 1.5 times that of cotton. Ahmed, the purchasing manager of Saudi maternal and child brands, commented: "OEKO-TEX certification + 52℃ temperature resistance technology, perfectly adapted to the logistics environment in high-temperature areas, solves the pain point of traditional cotton products that are prone to mildew."

Jacquard design antibacterial bath towel: a variety of jacquard styles attract European and American markets

Integrate jacquard into bath towel design, use cold transfer printing and dyeing technology (energy consumption reduced by 40%), and attract European and American markets with cartoon patterns and striped colors. The first batch of orders for high-end home furnishings in Dubai was obtained on site.

Newborn baby gauze set: Entering a new track of newborn baby gauze products

The gauze baby set developed for the needs of Japanese and Korean suppliers uses 70% bamboo + 30% cotton materials to improve the utilization rate of the product, and combines the advantages of bamboo and cotton materials. The Japanese supplier is locked in an annual framework agreement of 500,000 pieces on site.

3. The "Belt and Road" market accounts for 65%, and digital tools improve conversion efficiency

Customer structure optimization: Among the buyers this year, merchants from countries that jointly build the "Belt and Road" account for 65% (Egypt, Indonesia, and Algeria have a growth rate of more than 40%). The company has launched regional customized products such as Arab headscarves and tropical flowered beach towels, and the number of orders in the Middle East has increased by 200% year-on-year.

Intelligent follow-up system: Apply AI customer management tools to enter buyer demand tags in real time during the exhibition (such as "urgent orders are delivered in 15 days" and "MOQ 500 pieces"), and automatically match quotation plans after the meeting. The response rate of the first round of email follow-up increased to 45%, 20 percentage points higher than the industry average.

Digital exhibition hall extends the value of the exhibition

The independent website launched the "Canton Fair Limited Zone", implanted with product 3D display and workshop traceability live broadcast. Customers who are not present can scan the code to view the real-time quality inspection process of the production line. The number of online inquiries in the first week of June increased by 120%.

General Qi outlook: *"10% order success is just the starting point! We will leverage the spillover effect of the Canton Fair and invest 20% of our R&D funds in the next three years to develop "bamboo fiber + phase change material" intelligent temperature-controlled textiles, and simultaneously expand the Mexican assembly base to create a North American tariff exemption springboard."

Data source: Canton Fair official website, China Chamber of Commerce for Import and Export of Textiles, Exhibition Statistics System

News contact: Frida | Brand Director |frida@ dzhuijia.com